The construction industry has found itself at a crossroads. While the industry has been resistant to change, the built world around it has not — and the need for additional housing, offices, schools, hospitals and more in shorter timeframes is only growing. As product manufacturers of all kinds have retooled with replicability and expediency in mind, construction companies are taking note of their success.

What they’ve learned is taking shape in offsite construction, a method that is gaining steam in the U.S. Here, the industry is grappling with a widening gap in its skilled-labor channel and a need to complete project schedules quickly and with fewer resources.

A 2014 report from the National Institute of Building Sciences found that 93% of respondents in the AEC industries had used offsite methods to some degree over the past year. Of that share, respondents said the main benefit of offsite was its ability to reduce project timelines and its cost effectiveness. Those kinds of paybacks are expected to drive use of the method going forward.

The following five trends show where offsite building techniques are today, and where they’re headed.

Today’s productivity needs will fuel the move offsite

Today’s construction activity is at 2007 levels, but with 100,000 fewer skilled workers on the books. General contractors and developers are facing challenges filling their worker pipelines and, in turn, keeping up with tight schedules and even tighter budgets that make it increasingly difficult to maintain their margins.

“It is much more efficient for an owner, developing properties in multiple regions, to contract with one or two modular factories rather than trying to find workers in several labor markets — and likely at differing rates,” said Tom Hardiman, executive director at the Modular Building Institute.

Lad Dawson, founder and director of Guerdon Modular Buildings, in Boise, ID, said offsite construction can take up to 40 to 60% of labor off the job site, opening up cost and time-saving opportunities for contractors and developers looking to speed up their project schedules.

Drew Buechley, CEO of San Francisco–based Project Frog, which makes prefabricated building components, agrees. “We’ve had situations where we’ve won projects because there weren’t enough framers available in the region and our platform takes 80% of the framing out,” he said. “There’s been a 25-year productivity vacuum in construction, with rising expenses and very little innovation, but manufacturing robotics and technology has been increasing productivity in leaps and bounds. We hope to sprinkle some of that efficiency into the construction environment.”

More general contractors are partnering with prefab manufacturers

Hardiman says the biggest trend his company is seeing is greater collaboration between offsite fabricators and traditional general contractors, owners and developers. “Five years ago, many projects were either modular or conventional,” he said. “Today, we see many more projects that are a hybrid of various construction processes.”

One driver of the shift toward offsite is the industry’s response to the need to increase productivity with a limited supply of skilled laborers. “Contractors and traditional project teams are saying ‘How can we do more assemblies and subassemblies offsite so we can log fewer labor hours and improve project scheduling?’” said Sue Klawans, senior vice president and director of operational excellence and planning at Gilbane, based in Providence, RI. “If there’s a [labor] shortage or a need to do things in a different way, then we’ll prioritize offsite construction; if the labor market is robust, we look at whether offsite is a safety driver or a schedule driver.”

BIM and early collaboration will be a key factor

Early collaboration is important to a project’s success, and when it comes to offsite construction, that cooperation is critical. “Any tools that improve collaboration and communication on the front end of a project are beneficial to our industry and critical to the success of a project incorporating a modular process,” Hardiman said. “Once the project starts and fabrication begins, it is more difficult and costly to make changes as the construction itself occurs at a rapid pace.”

Offsite construction teams are working together through BIM to ensure the process starts as early and as seamlessly as possible. Roger Krulak, CEO of Brooklyn, NY–based FullStack Modular, said his company’s entire design–build process is run off of an electronic enterprise resource planning (ERP) system built from 3-D BIM models. “The reason that collaboration didn’t happen a long time ago is that the ability and desire for businesses to do that hasn’t until recently gotten attention,” he said. “Costs are rising and quality of labor is disappearing.”

Guerdon, too, uses BIM 3-D modeling via Revit throughout its building process. “There’s a big advantage in terms of up-front design,” Dawson said. “We can coordinate all components, eliminate interferences and model out how buildings get finished out.”

More major companies will start looking to offsite

Whether to address housing needs or tight project schedules, more major companies will take up offsite. Google has plans for 300 modular apartment units in San Francisco’s squeezed housing market from nearby modular-home fabricator Factory OS to provide short-term housing for its workers. Meanwhile, according to Hardiman, retail chains like Taco Bell and McDonald’s have turned to offsite techniques to open new stores more quickly.

Marriott International is also upping the ante in its use of offsite. The company announced plans to use modular on around 13% of its new North American hotel projects this year, with expectations of signing 50 deals that would include prefabricated bathrooms or guest rooms in their designs. The company has said it wants to increase offsite development to reduce building costs and offset challenges associated with labor shortages for its franchisees. So far, Marriott has opened one such hotel in California — a project that was finished two months ahead of schedule — and it has four more in the pipeline.

“Even though this process has been around for decades, it feels as if some of these large companies are early adopters,” Hardiman said. That’s pushing use of the construction method to a tipping point. “One thing that will help greater adoption [in the U.S.] is that many of these large corporations have been building this way in other parts of the world for a decade or more,” he said.

Early adopters turn to education to generate interest in offsite

For years, many construction companies were less receptive to offsite construction due to its association with having to trade style for functionality. Recently, however, more general contractors and owners are learning that offsite methods can afford the benefits of speedier construction work without restricting innovation in design.

Marriott’s success with offsite construction is one of the drivers of that trend. The hotel chain only recently strengthened its efforts around offsite, namely with its pilot modular initiative. However, its ability to maintain its branded style across its conventionally built hotels and those built using offsite is showing industry leaders that the construction technique can be executed within existing businesses.

Dawson said interest in Guerdon’s services has seen a sharp increase over the last three years as awareness of offsite construction methods’ capabilities has spread. Education among the industry, he said, is key to understanding offsite and how it could benefit construction. Dawson said he is seeing negative perceptions surrounding the construction method diminish as the result of his company’s investment in educating architects, developers and general contractors.

The education process references successful project completions and includes factory visits for developers and general contractors to get a better sense of what the process entails. That’s led Guerdon to grow its stake in the modular building segment across the western U.S.

“The key to improving perception is having more successful projects and promoting them across the industry,” Dawson said.

(Originally published by Mary Tyler March for